Despite their own claims, the Advertising Standards Board in Australia, in a more than feeble attempt at self-regulation, has failed miserably to police community concerns about objectifying and objectionable advertising.
By dismissing the vast majority of claims, the circular logic of the Mad Men of Australia enables the ASB to report that there is little in the way of objectifying material out there.
The advertising industry of Australia demonstrates a their ‘men are monkeys’ and ‘women are for sex’ approach to advertising.
This excellent blog piece by Melinda Tankard Reist hits home; clearly demonstrating the failure of the ASB to enforce sexual objectification rules.
If the examples Melinda raises are NOT sexual objectification of women, the sexual objectification tests are clearly rubbish.
Not surprisingly, just as happens when police police the police, the ASB are acting themselves like advertising industry monkeys on this issue. It is more than high time to test objectively their tests/rules for identifying objectifying materials.
And so, what do we think of self-regulation for the advertising industry when it comes to objectification of women?
On a scale of one to ten, ten being ‘the best we could do’ and one being ‘lousy’, we really must be talking about fractions here.
If you happen to know any of these Mad Men at the ASB, please pass on this link of REAL tests for sexually objectifying material, just to make it really clear to them: https://brianiselin.com/2014/02/24/the-sexual-objectification-test/